An online business coaching program for yoga & meditation teachers, healers, coaches, retreat leaders & soul-led entrepreneurs to bring their soulwork into the world and create a business of greater impact and abundance
Learn how I brought my soulwork into the world as a meditation teacher and the framework I used to create a 7-figure wellness business from the ground up…
We need more healing services in the world. But in order for this work to exist, leaders need a business that is sustainable and runs with as most ease as possible. This helps leaders take care of themselves, the world around them and allows them to continue pursuing their mission and soul calling.
The Abundant Soul is an online program for yoga & meditation teachers, wellness practitioners, healers, guides, therapists, retreat leaders, spiritual teachers, and more to help bring your work into the world (or grow your work) into greater impact for your clients AND greater abundance and ease as a leader and business owner.
As a meditation teacher and teacher of inner work for over 12 years, Shawna has experience in running her business since 2014. Throughout that time she has ran different offers including classes, workshops, women’s circles, 1:1 sessions and coaching packages, over 70 retreats including half-day retreats, full-day retreats, weekend retreats and weeklong retreats in Canada, USA, Italy, Portugal, and Costa Rica. She has also created and run 3 different online group coaching programs. Her business has generated over 7 figures, has created transformational experiences with her clients and has received over 150, 5-star google reviews.
In The Abundant Soul you’ll learn what’s worked, what hasn’t, what I recommend for new and established entrepreneurs and the step-by-step process to creating a holistic business that transforms clients lives, brings in consistent and abundant income, and keeps your business, soul-work, and life sustainable.
The exact 3-step framework to create & launch your signature offers & automated marketing strategy, broken down into 8 core modules.
Pre-recorded coaching videos for every module. Follow along as I explain step-by-step, all module content.
Get detailed PDFs and workbooks for each module to help simplify the steps of the 3-phase roadmap.
The exact energy alignment morning routine I've done for 5+ years & all MP3 meditations to create your own daily routine
Save time by working from done-for-you templates (includes signature offer templates, landing pages/sales pages, FB & IG ad templates, and more)
Optional private sessions with Shawna. Choose the 1:1 private coaching version of the program and receive 6 coaching sessions with Shawna as you work through the program.
One of the most important things I've done as a successful entrepreneur is continually align my mind, my energy & my identity to the results I desire using quick daily practices, as well as working with limiting beliefs, fear, doubts and the wounded aspects of myself when they arise. These practices have been so influential for my business as well as my overall life. I have seen a direct relationship in business success when I commit to aligning my energy and my identity through the routine I provide you in phase 1 - the same routine I have been practicing for over 5 years.
Entrepreneurship, leadership and business success involves creating a planned out business structure that is aligned to your passions and gifts AND your true income goals. It involves looking at and taking into account many factors which is taught within this phase. You'll learn how to create a business structure and offers that align with your goals + how to create and craft these offers from scratch (this includes retreats, classes, workshops, online programs, 1:1 coaching or packaged offers).
Aligned clients need to be able to find you! Most wellness and holistic entrepreneurs I meet do not have an implemented marketing strategy that is making their business visible and bringing in new clients and customers in a sustainable way. An automated marketing strategy involves marketing through FB & IG ads that run 24/7 and connect to a marketing loop that brings in clients in a more hands-off, automated way. This is how I've built 95% of my income and clientele. No more chasing to find clients, networking, running endless classes or 1:1 sessions and social media hustle. Set up a marketing strategy that creates registrations & sign ups on autopilot and you can relax more into what you do best - leading and sharing your gifts.
In this opening module, you’ll learn how to align your mind, your energy and your identity to create abundance in your soul-led business. You’ll spend time getting clear on your true financial and business goals and stepping into a subconscious mind and identity that supports these goals. You’ll also learn my daily routine that I have used consistently for the last five years that shifted me into a 7-figure business owner.
You’ll also get: The Abundant Mind Workbook and your Mindset, Energetic & Embodiment Daily Routine + five MP3 guided meditations for abundance and manifestation.
In Module Two, you’ll learn how your mind can block your goals and true desires. You’ll learn my process for identifying limiting beliefs, scarcity, your ego mind & your wounded inner child. You’ll then learn how to heal and guide your inner child to shift out of self-sabotage & step into empowering belief systems that align with your goals & visions.
You’ll also get: The ‘SOS’ Energy Shifting Workbook: Working With Fear, Stress & Scarcity as an Entrepreneur + Stepping Back Into Empowered Beliefs, 5 MP3 Guided Meditations for Healing the Inner Child, Self-Worth, Shifting Challenging Emotions & Shifting Limiting Beliefs Systems
Module Three is about solidifying your brand + learning the different business structures to create consistent $5-10k months and $10K+ months. I’ll walk you through how to decide on your own business structure and your signature offer(s) depending on what best suits your business, your goals and the impact you want to create. You’ll also spend time getting clear on the transformation you want to create in clients and what skills, practices & techniques are used within your business and your offers. Lastly, we’ll look at the frequency & pricing of your offers – looking at your personal & financial goals and using specific pricing formula to gain clarity on your business price points.
You’ll also get: Gaining Clarity Workbook to plan your business structure & offers, a complete overview of how the Abundant Soul Framework + Automated Marketing Strategy (using FB & IG ads) works to create consistent clients and income
Module Four is all the tech! This module includes step-by-step videos on the setup of all the tech required for the Abundant Soul strategy. I guide you on how to create the first step of the automated marketing strategy (the “marketing loop”). This includes creating or optimizing your website (using copywriting that truly captures you as a leader). This module also includes creating or optimizing your email list and integrating the marketing loop to your email list. Lastly we walk through creating or optimizing your business Instagram and connecting it to the Abundant Soul marketing strategy. Videos shown for all steps!
You’ll also get: Website Workbook to create a website that converts + Copywriting templates provided for all website pages.
This module is for new entrepreneurs wanting to start with a community growth service. You’ll learn the best options for starter/community growth services. You’ll learn how to grow your business and brand in an automated way using this offering. You’ll learn how to setup the landing page and launch the Abundant Soul marketing strategy to this offer. This includes learning how to install, launch and run Facebook & Instagram ads – what kinds of ads to use for this service, how to analyze ad results for the community growth service. This module also includes a checklist for running your community growth service with ease: setting up all needed tech for participant registration and running of class in-person or online.
You’ll also get: Running Classes & Workshops Workbook, Done-For-You Ad TEMPLATES on Canva for community growth services, Website & Landing Page Templates for a Community Growth Service, Email and Instagram Marketing for Community Growth Services: Full PDF of my best performing emails and Instagram posts for bringing in clients & registrations.
This module is for entrepreneurs who are ready to step into running retreats (half-day, full-day, weekend and/or weeklong).This module covers how to run retreats in a way that meets your financial goals, planning out and setting up your first retreat (copywriting, webpage creation, checkout pages & collection of payment + launching the Abundant Soul automated marketing strategy to your retreats. We go over: how to install, launch and run Facebook & Instagram ads – what kinds of ads to use for retreats, analyzing retreat ad results & how to troubleshoot your ads. You’ll also learn how to marketing your retreats through your growing email list and growing Instagram community + how to scale your marketing with tested ads for greater monthly income.
You’ll also get: The Running Retreats Workbook to bring you from idea to launched retreat, example itineraries/schedules for all retreat options, my best-selling day retreat theme, schedule and all the copywriting for this offer, my best-selling weekend retreat theme, schedule and all the copywriting for this offer, checklist for running half-day, full-day, weekend or weeklong retreats and events/workshops to ensure you’ve arranged and covered all bases, done-For-You Ad TEMPLATES on Canva for retreats. Website & Landing Page Templates for Retreats, Email and Instagram Marketing for Retreats: Full PDF of my best performing emails and Instagram posts for bringing in clients & registrations.
Module seven covers the step-by-step process to planning out & creating your first private online coaching program or online group coaching program. You’ll learn the different types of online programs, pros and cons of different structures + what structure suits your business. You’ll learn how to create the curriculum of your online coaching program, how to create your program landing page/sales page on your website and how to create a sales page that captures the true experience and value of your online program to bring in aligned clients & customers.
You’ll also get: Creating a Signature Online Program Workbook (helps you plan the structure and curriculum), Landing Pages & Copywriting Workbook (helps you plan and write the sales page for your online program) + Done-For-You TEMPLATES of all my online program Landing Pages
Module eight covers mastering the flow of running a group coaching program or a private 1:1 coaching program. You’ll learn how to bring a coaching program to life, all the backend tech of creating and setting up an online program/online group coaching program, how to create a program platform, weekly course modules, recording coaching videos (if needed), and email automation. You’ll also learn how to market your private coaching program or online program through email and Instagram, how to run and deliver your program to either a private client or a group, and how to run private coaching sessions or weekly group coaching calls.
You’ll also get: Done-For-You MODULE TEMPLATES for online programs – no need to build your modules from scratch! Use my already written module templates to begin building yours, Email and Instagram Marketing for Online Programs: Full PDF of my best performing emails and Instagram posts for bringing in clients & registrations.
Let’s bring your valuable work into the world and create a business that matches your visions…yes, it’s possible!
I help wellness and soul-led entrepreneurs create businesses that generate sustainable, abundant income and foster deep transformation for their clients. My method involves energetic and inner work combined with hands-on creating and the implementation of structure and strategy to create your offers, make your business visible and bring in clients in a more consistent way.
After experiencing burnout in 2019, I committed to my wellness business, aiming first for consistent $5K months. By investing in training, restructuring my business, and applying daily mindset and energetic practices, I developed signature offers and what is called an automated marketing strategy. This led to consistent $5K months by 2020, and grew to a 7-figure business by the end of 2023. Now, through The Abundant Soul Business Coaching program, I help other soul-led entrepreneurs build passionate, profitable businesses and create deep client transformations.
I look forward to helping you create the business you desire!
Absolutely! The Abundant Soul has content and a path for new entrepreneurs as well as those who are established and scaling. Shawna will recommend a specific path depending on where you are in your business growth and you have lifetime access to the platform to continue building and growing after your 12 months of included group coaching. Shawna has successfully helped new wellness entrepreneurs start their businesses from scratch (no offers, no website, no email list, no instagram), and create consistent income through their new offers, new brand and new platform.
If you’re an established business, The Abundant Soul strategy can be applied to various platforms you may be using. If you’re starting from scratch, Shawna recommends Wix for website creation (cheapest plan), Convertkit (free plan) for email list, Thrivecart or Eventbrite for product/checkout page creation, and Stripe for payment processing. **These platforms have been tested against others, as well as tested against various all-in-one platforms and are the most seamless and effective for Shawna and her clients.
Step-by-step videos are included for all tech platforms needed on The Abundant Soul Platform. Past clients have successfully set up and managed all platforms solely through the use of the coaching videos provided and have said they are extremely detailed and helpful. If you’re needing additional tech support, outside of the coaching videos, Shawna guides on where to find needed answers and there is a list of recommended resources and contacts if needing additional support. Screen sharing tech support is not included in the group coaching calls but can be done during private sessions if needed.
Wix: $12/month USD
Convertkit: free plan
Eventbrite: free – or shift to Thrivecart (one time payment of $497) once you’re more established
Ads budget: Minimum is $60/month to grow a business. $150-450/month ad budget to generate consistent sales. You can start lower and increase as you see sales.
**It wasn’t until I started investing in a monthly marketing budget that I began seeing consistent sales and grew to consistent $5k, $10k and then $25k+ months.
Absolutely! The Abundant Soul has content and a path for new entrepreneurs as well as those who are established and scaling. Shawna will recommend a specific path depending on where you are in your business growth and you have lifetime access to the platform to continue building and growing after your 12 months of included group coaching. Shawna has successfully helped new wellness entrepreneurs start their businesses from scratch (no offers, no website, no email list, no instagram), and create consistent income through their new offers, new brand and new platform.
If you’re an established business, The Abundant Soul strategy can be applied to various platforms you may be using. If you’re starting from scratch, Shawna recommends Wix for website creation (cheapest plan), Convertkit (free plan) for email list, Thrivecart or Calendly for product/checkout page creation, and Stripe for payment processing. **These platforms have been tested against others, as well as tested against various all-in-one platforms and are the most seamless and effective for Shawna and her clients. Shawna teaches you how to set up and use all of these platforms.
Step-by-step videos are included for all tech platforms needed on The Abundant Soul Platform. Past clients have successfully set up and managed all platforms solely through the use of the coaching videos provided and have said they are extremely detailed and helpful. If you’re needing additional tech support, outside of the coaching videos, a private coaching session can be booked as an add-on with Shawna.
Wix: $12/month USD
Convertkit: Free plan
Calendly: $12/month
Ads budget: Minimum is $60/month to grow a business and a community. $150-450/month ad budget to generate consistent sales into workshops, circles, programs or retreats. You can start lower and increase as you see sales (this is what I did) + we factor in your marketing budget into your offer pricing.
**It wasn’t until I started investing in a monthly marketing budget that I began seeing consistent sales and grew to consistent $5k, $10k and then $25k+ months.
Get The Abundant Soul curriculum and work through it at your own pace. Lifetime access to the program.
*Pricing in USD. 3 Month payment plan also available.
Get The Abundant Soul curriculum, work through it at your own pace + receive 6 private coaching sessions with Shawna to use throughout the program. Lifetime access to the program.
*Pricing in USD. 3 Month payment plan also available.
Share what you’re looking to grow and build within your business, and ask any questions, to see if the program is the right fit.
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